The Rug Defines the Room
Of the three major components in room decorating (walls, floor, and
furnishing), your floor covering is often the largest single design
statement. A well-chosen rug will, at a glance, define the personality
of a room. Furniture and wall decoration may make bold statements
in and of themselves, or may combine together to create the atmosphere
you desire, but the floor covering is, in a sense, a back-drop to
the proceedings.
Defining a room's use will start to define its look, and will help
start to narrow your choice of floor covering. A "formal dining
room" will certainly have a different personality than a "casual
family room" or a "master bedroom" or "country
kitchen."
Balancing Act
A room should delight-and reward the senses, and a well-decorated
room is made up of a balance of color, texture, and pattern.
Color, in this sense, means value: light, medium and dark. You want
a little of each. Different values give depth and interest to a room.
A predominance of any one value will end up feeling a little "flat."
Think of value in terms of a good snapshot-a good picture isn't underexposed
(too dark) or overexposed (too light). Beautiful photographs have
a complete tonal range from dark to lights
Designers use a variety of words to describe texture: the "touch,"
the "face," the "feel." Juxtapositions of texture
create interest (hard and soft, smooth and coarse) but be wary of
extremes: velvet upholstery doesn't contrast with and complement berber
carpeting, it clashes!
Finally, patterns are infinite in their variety. Florals, geometries,
stripes, plaids, and tiny repeat patterns ("minis") are
only the most common. With patterns, "scale" is the key:
avoid a predominance of any one kind. For example a large floral patterned
sofa and a striped arm chair on a repeat geometric pattern rug provide
the right amount of visual contrast and balance.

Decorating with Oriental Rugs
The variety of oriental rug designs and colors offers the home decorator
complete freedom and flexibility. The sturdy construction of the rugs also
guarantees that they can withstand the wear and tear of even the most high-traffic areas.
How, then, to decorate with oriental rugs? With careful consideration, even the
most colorful and bold oriental rug can assume its place in the three-part harmony
of color, texture and pattern.
Say, for example, that you want to build a room around a sofa covered in large-scale
floral upholstery. A rug with a small repeated geometric pattern would be a fine contrast.
The key is to vary the scale of patterns. Such a rug might also complement a stripe or large-scale plaid.
Conversely, with solid or mini-print upholstery, a strong floral rug would provide
the appropriate change of scale.
Finally, it's easiest to approach color hue (the weight of reds, greens, & blues) in the same
way that one thinks about wardrobe! A good scarf or tie will "pick up" on other colors used.
Look for the secondary colors in the rug and let those colors guide your choice of upholstery, and vice versa.